There are many reasons why you should update your old website to a responsive website.
If you do not have a responsive website then you are losing business!
The reason you’re losing business is mainly the result of two things caused by not having a responsive website:
Poor Google Ranking
Bad User Experience
Google will reduce your website ranking in search if your website is not mobile friendly. When someone is looking for your product or service on a mobile phone. But Why? Because Google penalizes websites that are not mobile friendly and ranks them lower than those that are. Instead of page 1, you could find yourself on page 2, 3 or 4 – worse still not at all.
Somehow if your website makes it to page 2 or 3 and someone does visit your website & if it’s not responsive they will not be happy. The text size will be too small to read, navigation will be difficult and your website may even be too slow to load (due to large images/sliders). They will have a poor user experience which will make them unhappy.
To Score good numbers in search your website must be mobile friendly. Most people these days expect or want to have a good experience when they arrive at a website. Responsive websites look and function great on all devices, giving users a good experience when they visit. This will not only make them happy, but it will give your company credibility, make you more relevant and will improve your reputation. In addition, with improved readability and better navigation that come with responsive websites, your call to action will be more visible and easier to click, resulting in more visitors contacting you for your products and services.
By having a mobile friendly website, you therefore reach more customers through Google searches on mobile phones, it will look and function better and therefore leave your visitors feeling happy, believing in your product or service and wanting to do business with you. Since that is the ultimate goal of your website, the Best reason why you need a responsive website is so you do not lose business.
If you don’t know if your website is responsive or not, just drop us a line with your web address and we’ll check for you. Looking forward to hearing from you!
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